Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Targetix is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, Shopping and 42 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 12 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 36 other countries.

2 Targetix is leading in Russia, Ukraine, Belarus, Togo and 4 other countries.