Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Targetix is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 42 other categories.

2 Targetix is leading in Autos & Vehicles, Business & Industry, Automotive Industry, Shopping and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 38 other countries.

2 Targetix is leading in Russia, Ukraine, Bulgaria, Belarus and 4 other countries.