Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 50 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Career & Education, Gay, Lesbian, & Bisexual and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 32 other countries.

2 Total Media is leading in Israel, Saudi Arabia, Viet Nam, Tunisia and 2 other countries.