Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 85 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Business Services and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 46 other countries.

2 Total Media is leading in Israel, United Kingdom, India, Greece and 8 other countries.