Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 35 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 17 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 25 other countries.

2 Total Media is leading in Israel, Venezuela, United Kingdom, Ukraine and one other country.