DoubleClick AdExchange
trend
1,400 websites

DoubleClick AdExchange is free to use

http://www.doubleclick.com

Google DoubleClick Ad Exchange is a service for managing multiple monetization sources of online display advertising inventory.

VS

TradeDesk
trend
33,203 websites

TradeDesk is free to use

http://www.thetradedesk.com/

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 210 other categories.

2 DoubleClick AdExchange hasn't got a lead over TradeDesk in any websites category.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 127 other countries.

2 DoubleClick AdExchange is leading in China and Macedonia.