Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 186 other categories.

2 DoubleClick AdExchange is leading in Math.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Hungary, Belgium and 80 other countries.

2 DoubleClick AdExchange is leading in United States, China, Malaysia, New Zealand and one other country.