Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 201 other categories.

2 DoubleClick AdExchange hasn't got a lead over TradeTracker in any websites category.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Poland, Finland, Belgium and 100 other countries.

2 DoubleClick AdExchange is leading in United States, China, Australia, Singapore and 3 other countries.