1
TradeTracker is leading in Top 1M Sites and The Entire Web.
2
DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
1
TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Computers Electronics & Technology and 17 other categories.
2
DoubleClick AdExchange is leading in News & Media, Science & Education and Reference Materials.
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TradeTracker is leading in most countries, including Netherlands, Belgium, Spain, Germany and 79 other countries.
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DoubleClick AdExchange is leading in Turkey, China, Latvia, Lithuania and 23 other countries.