Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, People & Society and 202 other categories.

2 DoubleClick AdExchange hasn't got a lead over TradeTracker in any websites category.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Hungary and 89 other countries.

2 DoubleClick AdExchange is leading in United States, China, New Zealand, Taiwan and 3 other countries.