Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 202 other categories.

2 DoubleClick AdExchange is leading in Automotive News.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Poland and 96 other countries.

2 DoubleClick AdExchange is leading in China, New Zealand, Sri Lanka, Jordan and 2 other countries.