DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 87 other categories.
Travora Media is leading in Travel, Tourism, Domain Names & Register, Science and 6 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 42 other countries.
Travora Media is leading in Moldova, Puerto Rico, South Africa and Belize.