Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Tremor Media is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 85 other categories.

2 Tremor Media is leading in Games, Video Games, Movies, Nutrition and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 51 other countries.

2 Tremor Media is leading in Tuvalu, Japan, Tokelau, Taiwan and 3 other countries.