Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Tremor Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Tremor Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Games and 24 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 17 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 30 other countries.

2 Tremor Media is leading in Russia, India, Japan, Brazil and 8 other countries.