Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Tremor Media is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 52 other categories.

2 Tremor Media is leading in Games, Video Games, Movies, Shopping and 14 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 35 other countries.

2 Tremor Media is leading in India, Brazil, Ukraine, Algeria and 6 other countries.