Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twiago is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 43 other categories.

2 Twiago is leading in People & Society, Shopping, Weather, Reference and 9 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 36 other countries.

2 Twiago is leading in Germany, Albania, Mauritius and Israel.