1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Twiago is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 11 other categories.
2
Twiago is leading in Vehicles, E-commerce & Shopping, Finance, Business & Consumer Services and 4 other categories.
1
DoubleClick AdExchange is leading in most countries, including United States, France, India, Turkey and 55 other countries.
2
Twiago is leading in Germany, Italy, Denmark, Netherlands and 23 other countries.