Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 54 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Music & Audio, Health and 33 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Canada, India and 42 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 13 other countries.