Market Share by Top Websites

1 Underdog Media is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 69 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 9 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Germany and 41 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Switzerland, Azerbaijan and 7 other countries.