Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Arts & Entertainment, Software and 56 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Business & Industry, Tourism and 46 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Brazil, India and 59 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 17 other countries.