Market Share by Top Websites

1 Underdog Media is leading in Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 57 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 39 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Canada and 44 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 18 other countries.