Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Underdog Media is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Sports, Business & Industry, Tourism and 55 other categories.

2 Underdog Media is leading in Computer & Electronics, News & Media, Arts & Entertainment, Software and 49 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, Great Britain, Brazil, India and 62 other countries.

2 DoubleClick AdExchange is leading in Germany, Austria, China, Turkey and 18 other countries.