Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Arts & Entertainment and 60 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Health and 34 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Russia, Canada and 36 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 10 other countries.