Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Arts & Entertainment and 53 other categories.

2 DoubleClick AdExchange is leading in Travel, Business & Industry, Tourism, Health and 49 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Brazil, India and 41 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 24 other countries.