Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 60 other categories.

2 Undertone Networks is leading in People & Society, Sports, Religion & Spirituality, Health and 47 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 35 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Canada, Japan and 12 other countries.