Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 68 other categories.

2 Undertone Networks is leading in People & Society, Religion & Spirituality, Computer & Electronics, Law & Government and 39 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 38 other countries.

2 Undertone Networks is leading in Great Britain, Canada, India, Japan and 23 other countries.