Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Sports and 54 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Internet & Telecom and 50 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 28 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Mexico, Poland and 15 other countries.