Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Sports and 65 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Music & Audio, Tourism and 28 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 23 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Canada, Japan and 15 other countries.