Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 70 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, TV & Video and 10 other categories.


1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Canada, Hong Kong and 22 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Japan, France and 15 other countries.