Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vdopia is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Vdopia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 39 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 12 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 29 other countries.

2 Vdopia is leading in India, Thailand, Indonesia, Russia and 9 other countries.