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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Wall Street on Demand is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 18 other categories.
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Wall Street on Demand is leading in Finance.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 82 other countries.
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Wall Street on Demand is leading in Sweden, Jordan, Ireland, Malta and one other country.