Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 24 other categories.

2 WebTrends Ads is leading in Business & Industry, People & Society, Shopping, Computer & Electronics and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 29 other countries.

2 WebTrends Ads is leading in United Kingdom, Guatemala, Indonesia, Russia and 6 other countries.