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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Sports and 10 other categories.
2
Yahoo Overture is leading in Computers Electronics & Technology, Food & Drink, Business & Consumer Services, Gambling and 6 other categories.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 50 other countries.
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Yahoo Overture is leading in Japan, South Korea, Philippines, Taiwan and 31 other countries.