Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ybrant Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ybrant Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 49 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 30 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 26 other countries.

2 Ybrant Media is leading in Ukraine, India, Israel, Australia and 24 other countries.