Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ybrant Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ybrant Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 52 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 32 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 28 other countries.

2 Ybrant Media is leading in Ukraine, India, Israel, Australia and 19 other countries.