Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ybrant Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 64 other categories.

2 Ybrant Media is leading in Arts & Entertainment, People & Society, Computer & Electronics, Software and 35 other categories.

Geography

1 Ybrant Media is leading in most countries, including Australia, India, Brazil, Ukraine and 44 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 21 other countries.