Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ybrant Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 57 other categories.

2 Ybrant Media is leading in Arts & Entertainment, People & Society, Computer & Electronics, Software and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 34 other countries.

2 Ybrant Media is leading in India, Ukraine, Israel, Brazil and 16 other countries.