DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Movies and 69 other categories.
DoubleClick AdExchange is leading in Travel, Business & Industry, Tourism, Career & Education and 45 other categories.
YieldAds is leading in most countries, including India, United Kingdom, France, Israel and 73 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Poland and 8 other countries.