DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Movies and 70 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Health, Career & Education and 49 other categories.
YieldAds is leading in most countries, including India, United Kingdom, France, Israel and 77 other countries.
DoubleClick AdExchange is leading in Germany, United States, Austria, China and 8 other countries.