Market Share by Top Websites

1 YieldBuild is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 65 other categories.

2 YieldBuild is leading in People & Society, Arts & Entertainment, Internet & Telecom, Adult and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 30 other countries.

2 YieldBuild is leading in India, Brazil, Great Britain, Israel and 28 other countries.