Market Share by Top Websites

1 YieldBuild is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 44 other categories.

2 YieldBuild is leading in People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 41 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.

2 YieldBuild is leading in India, Indonesia, United Kingdom, Pakistan and 13 other countries.