Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 78 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 23 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Netherlands and 25 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 22 other countries.