Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 80 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 24 other countries.

2 Yieldlab is leading in Germany, France, Austria, Switzerland and 17 other countries.