Market Share by Top Websites

1 Yieldlab is leading in Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 79 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Autos & Vehicles and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 22 other countries.

2 Yieldlab is leading in Germany, France, Switzerland, Austria and 17 other countries.