Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Yieldlab in all market share segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 79 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Netherlands, Turkey and 27 other countries.

2 Yieldlab is leading in Germany, Austria, France, Switzerland and 24 other countries.