Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldlab is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, People & Society and 85 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Travel, Tourism and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Netherlands, Turkey and 40 other countries.

2 Yieldlab is leading in Germany, Slovenia, Austria, France and 25 other countries.