Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yieldmo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Yieldmo has better usage coverage in more websites categories. Including Sports, News & Media, Football, People & Society and 50 other categories.

2 DoubleClick AdExchange is leading in Travel, Arts & Entertainment, Tourism, Business & Industry and 46 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 26 other countries.

2 Yieldmo is leading in United States, Canada, United Kingdom, Mexico and 8 other countries.