Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Yieldmo is leading in Top 1M Sites.

Websites Categories

1 Yieldmo has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Football and 59 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Business & Industry, Music & Audio and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 34 other countries.

2 Yieldmo is leading in United States, Canada, United Kingdom, Mexico and 16 other countries.