Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yieldr is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 56 other categories.

2 Yieldr is leading in Airlines & Airports, Products & Shopping, Credit, Loans & Mortgages and Office Products.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 37 other countries.

2 Yieldr is leading in Netherlands and Greece.