Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 64 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Autos & Vehicles and 28 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, Mexico, India and 25 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 17 other countries.