DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 66 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.
YuMe is leading in most countries, including Spain, Sweden, France, Canada and 30 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 24 other countries.