Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 81 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 6 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, Argentina, India and 32 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 17 other countries.