DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 81 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 6 other categories.
YuMe is leading in most countries, including Spain, Sweden, Argentina, India and 32 other countries.
DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 17 other countries.