Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 146 other categories.

2 DoubleClick AdExchange is leading in Tourism, Reference, Nursery & Playroom, Maps and 10 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 81 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 13 other countries.