Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 69 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, India, Canada and 23 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 21 other countries.