Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 51 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 31 other countries.

2 zapunited is leading in India, Indonesia, Brazil, Viet Nam and 7 other countries.