Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 58 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 42 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 38 other countries.

2 zapunited is leading in India, Indonesia, Pakistan, Morocco and 3 other countries.