Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 44 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Business & Industry and 38 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 29 other countries.

2 zapunited is leading in India, Pakistan, Hungary, Greece and 5 other countries.