Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 49 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 44 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 30 other countries.

2 zapunited is leading in India, Pakistan, Egypt, Ukraine and one other country.