DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 49 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 44 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 30 other countries.
zapunited is leading in India, Pakistan, Egypt, Ukraine and one other country.