Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 50 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 14 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 28 other countries.

2 zapunited is leading in India, Indonesia, United Arab Emirates, Portugal and 9 other countries.