Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Advertiser is clearly lagging behind, losing to Facebook Advertiser in all segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Food & Drink, Arts & Entertainment and 20 other categories.

2 DoubleClick Advertiser hasn't got a lead over Facebook Advertiser in any websites category.


1 Facebook Advertiser is leading in most countries, including United States, United Kingdom, Brazil, Canada and 160 other countries.

2 DoubleClick Advertiser is leading in Japan and Iran.