Market Share by Top Websites

1 Google AdWords Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Advertiser is still behind Google AdWords Advertiser in all market share segments.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 236 other categories.

2 DoubleClick Advertiser hasn't got a lead over Google AdWords Advertiser in any websites category.


1 Google AdWords Advertiser is leading in most countries, including United States, Russia, Japan, Poland and 196 other countries.

2 DoubleClick Advertiser is leading in Romania, Bulgaria and Saint Lucia.