Market Share by Top Websites

1 DoubleClick Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Snapchat Advertiser is clearly lagging behind, losing to DoubleClick Advertiser in all segments.

Websites Categories

1 DoubleClick Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 20 other categories.

2 Snapchat Advertiser hasn't got a lead over DoubleClick Advertiser in any websites category.


1 DoubleClick Advertiser is leading in most countries, including United States, Japan, Brazil, United Kingdom and 161 other countries.

2 Snapchat Advertiser is leading in Saudi Arabia.