1
DoubleClick Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, TradeDesk is clearly lagging behind, losing to DoubleClick Advertiser in all segments.
1
DoubleClick Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 15 other categories.
2
TradeDesk is leading in Arts & Entertainment, Games, Community & Society, News & Media and one other category.
1
DoubleClick Advertiser is leading in most countries, including United States, Japan, Brazil, United Kingdom and 162 other countries.
2
TradeDesk hasn't got a lead over DoubleClick Advertiser in any country.