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DoubleClick Advertiser is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Yieldmo is leading in Top 10K Sites.
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DoubleClick Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 13 other categories.
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Yieldmo is leading in Arts & Entertainment, Games, News & Media, Community & Society and 3 other categories.
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DoubleClick Advertiser is leading in most countries, including United States, Japan, Brazil, United Kingdom and 159 other countries.
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Yieldmo is leading in Taiwan, Bosnia and Herzegovina and Algeria.