Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Arts & Entertainment, Health and 16 other categories.

2 Etology is leading in Adult.

Geography

1 DoubleClick DART is leading in most countries, including United States, China, Brazil, Taiwan and 50 other countries.

2 Etology hasn't got a lead over DoubleClick DART in any country.