Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Adult and 115 other categories.

2 Matomy is leading in Arts & Entertainment, Computer & Electronics, Software, TV & Video and 66 other categories.


1 Matomy is leading in most countries, including United States, Poland, Mexico, Spain and 61 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Russia and 47 other countries.