Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NUI Media for Publishers is still behind DoubleClick DART in all market share segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 166 other categories.

2 NUI Media for Publishers is leading in Books & Literature, Newspapers, Reproductive Health, Consumer Electronics and 5 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 92 other countries.

2 NUI Media for Publishers is leading in Indonesia, Hungary, Denmark, Jordan and 3 other countries.