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DoubleClick DART is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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NUI Media for Publishers is leading in Top 1M Sites.
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DoubleClick DART has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Health, Finance and 12 other categories.
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NUI Media for Publishers is leading in Science & Education, Arts & Entertainment, Business & Consumer Services, Jobs & Career and 3 other categories.
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DoubleClick DART is leading in most countries, including China, Brazil, Taiwan, Japan and 40 other countries.
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NUI Media for Publishers is leading in United States, India, United Kingdom, Indonesia and 5 other countries.