Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 166 other categories.

2 NUI Media for Publishers is leading in Books & Literature, Reproductive Health, Consumer Electronics, Publications and 5 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 86 other countries.

2 NUI Media for Publishers is leading in Indonesia, Tanzania, Sweden, Slovakia and 2 other countries.