Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 165 other categories.

2 NUI Media for Publishers is leading in Books & Literature, Consumer Electronics, Publications, Reproductive Health and 7 other categories.

Geography

1 DoubleClick DART is leading in most countries, including Brazil, China, Serbia, United Arab Emirates and 92 other countries.

2 NUI Media for Publishers is leading in United States, Indonesia, Tanzania and Slovakia.