Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to PopAds in all segments.

Websites Categories

1 PopAds has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Internet & Telecom and 169 other categories.

2 DoubleClick DART is leading in Law & Government, Government, Basketball, Conditions & Diseases and 28 other categories.


1 PopAds is leading in most countries, including Indonesia, United States, Brazil, India and 167 other countries.

2 DoubleClick DART is leading in China, Macedonia, Dominica, Guinea-Bissau and one other country.