Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Rubicon Project in all market share segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 97 other categories.

2 Rubicon Project is leading in Internet & Telecom, Chats & Forums, Sports, Travel and 92 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 142 other countries.

2 DoubleClick DART is leading in China, Serbia, United Arab Emirates, Taiwan and 14 other countries.