Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 95 other categories.

2 Rubicon Project is leading in Internet & Telecom, Chats & Forums, Sports, Travel and 88 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 147 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 9 other countries.