Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Shopping and 100 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Business & Industry, Adult and 81 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 142 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 11 other countries.