Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 184 other categories.

2 DoubleClick DART is leading in Adult, Web Hosting, Search Engine, Beauty & Fitness and 27 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 164 other countries.

2 DoubleClick DART is leading in China, United Arab Emirates, Macedonia, Cambodia and one other country.