Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Food & Drink and 110 other categories.

2 DoubleClick DART is leading in People & Society, Business & Industry, Adult, Religion & Spirituality and 75 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 142 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 8 other countries.