Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Adult and 92 other categories.

2 Rubicon Project is leading in Arts & Entertainment, Internet & Telecom, Chats & Forums, Food & Drink and 86 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 146 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 14 other countries.