Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Rubicon Project in all market share segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 94 other categories.

2 Rubicon Project is leading in Internet & Telecom, Autos & Vehicles, Food & Drink, Chats & Forums and 88 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 134 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 5 other countries.