1
Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick DART is clearly lagging behind, losing to Rubicon Project in all segments.
1
DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 95 other categories.
2
Rubicon Project is leading in Internet & Telecom, Chats & Forums, Sports, Travel and 88 other categories.
1
Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 147 other countries.
2
DoubleClick DART is leading in China, Serbia, Taiwan, United Arab Emirates and 9 other countries.