Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites and The Entire Web.

2 Sovrn is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, Shopping and 124 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Business & Industry, Adult and 67 other categories.

Geography

1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, India and 63 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Russia and 49 other countries.