Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick DART is still behind Sovrn in all market share segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Adult and 94 other categories.

2 Sovrn is leading in Arts & Entertainment, Food & Drink, Cooking & Recipes, Shopping and 91 other categories.


1 DoubleClick DART is leading in most countries, including Brazil, China, Serbia, Germany and 50 other countries.

2 Sovrn is leading in United States, United Kingdom, India, Canada and 38 other countries.