Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 226 other categories.

2 DoubleClick DART is leading in Adult, Dentistry, Biotechnology & Pharmaceuticals, Senior Health and 3 other categories.


1 Sovrn is leading in most countries, including United States, France, Germany, Poland and 192 other countries.

2 DoubleClick DART is leading in United Arab Emirates, Timor-leste, Macedonia, Grenada and 5 other countries.