Market Share by Top Websites

1 Sovrn is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick DART is still behind Sovrn in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, Shopping and 93 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Business & Industry, Adult and 91 other categories.


1 DoubleClick DART is leading in most countries, including Brazil, China, Serbia, Taiwan and 59 other countries.

2 Sovrn is leading in United States, United Kingdom, India, Canada and 48 other countries.