Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Sovrn in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, Shopping and 140 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Business & Industry, Adult and 63 other categories.

Geography

1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, Russia and 81 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Japan and 35 other countries.