Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites and The Entire Web.

2 Sovrn is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, Shopping and 123 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Business & Industry, Adult and 71 other categories.

Geography

1 Sovrn is leading in most countries, including United States, Canada, United Kingdom, India and 68 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Taiwan and 42 other countries.