Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, Shopping and 143 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Business & Industry, Adult and 57 other categories.

Geography

1 Sovrn is leading in most countries, including United States, Canada, United Kingdom, India and 69 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, Japan and 43 other countries.