Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, News & Media and 190 other categories.

2 DoubleClick DART is leading in Adult, Web Hosting, Search Engine, Nutrition and 20 other categories.


1 Sovrn is leading in most countries, including United States, France, Spain, Poland and 144 other countries.

2 DoubleClick DART is leading in China, Serbia, United Arab Emirates, Taiwan and 9 other countries.