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Yahoo Ad Exchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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DoubleClick DART is leading in Top 10K Sites.
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Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 19 other categories.
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DoubleClick DART is leading in News & Media.
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Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 71 other countries.
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DoubleClick DART is leading in China, Brazil, Serbia, United Arab Emirates and 11 other countries.