Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 224 other categories.

2 DoubleClick DART is leading in Basketball, Beauty, Business News, Crime & Prosecution and 3 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 137 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, United Arab Emirates and 13 other countries.