Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Yahoo Ad Exchange in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 199 other categories.

2 DoubleClick DART is leading in News & Media, Adult, Beauty & Fitness, Cooking & Recipes and 18 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, United Kingdom and 130 other countries.

2 DoubleClick DART is leading in United Arab Emirates, Portugal, Israel, China and 26 other countries.