Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind Yahoo Ad Exchange in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 222 other categories.

2 DoubleClick DART is leading in Basketball, Beauty, Business News, Grants & Scholarships and 2 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 116 other countries.

2 DoubleClick DART is leading in Brazil, China, Serbia, United Arab Emirates and 19 other countries.