1
Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick DART is clearly lagging behind, losing to Yahoo Advertising in all segments.
1
Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 20 other categories.
2
DoubleClick DART hasn't got a lead over Yahoo Advertising in any websites category.
1
Yahoo Advertising is leading in most countries, including Japan, United States, Russia, Taiwan and 117 other countries.
2
DoubleClick DART is leading in Serbia, United Arab Emirates, Macedonia, Mozambique and one other country.