Market Share by Top Websites

1 DoubleClick DART is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yahoo Advertising is leading in Top 10K Sites.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 173 other categories.

2 Yahoo Advertising is leading in Military & Defense, Sports News, Fantasy Sports and Philanthropy.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 100 other countries.

2 Yahoo Advertising is leading in Isle of Man, Mauritius, Iceland and Czech Republic.