Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Finance, Lifestyle and 20 other categories.

2 Effective Measure hasn't got a lead over DoubleClick Floodlight in any websites category.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 189 other countries.

2 Effective Measure is leading in South Africa, Indonesia, Egypt, Jordan and 3 other countries.