Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 221 other categories.

2 Effective Measure is leading in News & Media, Religion & Spirituality, Technology News, Animation & Comics and 3 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 157 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 20 other countries.