Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Effective Measure is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 213 other categories.

2 Effective Measure is leading in People & Society, News & Media, Real Estate, Religion & Spirituality and 8 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, France and 154 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 18 other countries.