1
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, etracker is clearly lagging behind, losing to DoubleClick Floodlight in all segments.
1
DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 128 other categories.
2
etracker is leading in Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 94 other categories.
1
DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 151 other countries.
2
etracker is leading in Germany, Spain, Austria, Switzerland and 20 other countries.