DoubleClick Floodlight
trend
282,695 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

etracker
trend
88,518 websites

etracker offers both free and paid options

http://www.etracker.com

etracker GmbH was founded in 2000 by Christian Bennefeld and Oliver Krapp, and remains firmly in their ownership. With more than 110,000 satisfied customers, etracker is a leading provider of professional web analytics and optimisation p...

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, etracker is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 121 other categories.

2 etracker is leading in Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 101 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 138 other countries.

2 etracker is leading in Germany, Spain, Austria, Switzerland and 24 other countries.