Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
In terms of market share, IgnitionOne is clearly lagging behind, losing to DoubleClick Floodlight in all segments.
IgnitionOne hasn't got a lead over DoubleClick Floodlight in any websites category.
IgnitionOne hasn't got a lead over IgnitionOne in any country.