Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
Intent IQ enables its partners identify clients and prospects who interact with their sites, apps and their brick and mortar establishments, whether across their various screens or in person.
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
Despite its recent growth, Intent IQ is still behind DoubleClick Floodlight in all market share segments.
DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 20 other categories.
Intent IQ hasn't got a lead over DoubleClick Floodlight in any websites category.
DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, United Kingdom and 115 other countries.
Intent IQ is leading in Indonesia, China, Vietnam, Italy and 38 other countries.