DoubleClick Floodlight
213,244 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

SalesForce Audience Studio / DMP (Krux)
25,927 websites

SalesForce Audience Studio / DMP (Krux) is free to use

http://www.krux.com

Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources, own or external.

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SalesForce Audience Studio / DMP (Krux) is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 20 other categories.

2 SalesForce Audience Studio / DMP (Krux) hasn't got a lead over DoubleClick Floodlight in any websites category.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, Australia and 149 other countries.

2 SalesForce Audience Studio / DMP (Krux) is leading in Italy, Finland, Virgin Islands, U.S., Republic Of The Congo and one other country.