Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites and The Entire Web.

2 Lotame is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 164 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 63 other categories.

Geography

1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 161 other countries.

2 DoubleClick Floodlight is leading in Canada, Australia, Netherlands, New Zealand and 29 other countries.