Market Share by Top Websites

1 Lotame is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick Floodlight is leading in Top 10K Sites.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 152 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 73 other categories.

Geography

1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 157 other countries.

2 DoubleClick Floodlight is leading in United Kingdom, Canada, Australia, Poland and 22 other countries.