Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Lotame is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 164 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 66 other categories.

Geography

1 Lotame is leading in most countries, including Brazil, Indonesia, Italy, United Kingdom and 183 other countries.

2 DoubleClick Floodlight is leading in United States, Poland, Australia, China and 27 other countries.