Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Lotame is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 152 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 76 other categories.

Geography

1 Lotame is leading in most countries, including Indonesia, Brazil, Italy, Turkey and 153 other countries.

2 DoubleClick Floodlight is leading in United States, United Kingdom, Canada, Australia and 34 other countries.