DoubleClick Floodlight
213,244 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

Lotame
88,119 websites

Lotame costs money

http://lotame.com/

Data driven marketing advertising program provides social media sites with advance targeting

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lotame is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 15 other categories.

2 Lotame is leading in Arts & Entertainment, Games, News & Media, Adult and one other category.

Geography

1 Lotame is leading in most countries, including Indonesia, Taiwan, China, India and 95 other countries.

2 DoubleClick Floodlight is leading in United States, Japan, Canada, Australia and 58 other countries.