Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen NetRatings is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Finance, Travel & Tourism and 18 other categories.

2 Nielsen NetRatings is leading in Games and News & Media.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Ukraine, United Kingdom, Russia and 147 other countries.

2 Nielsen NetRatings is leading in Italy, Philippines, Bulgaria, Bahamas and one other country.