Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen NetRatings is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Finance, Lifestyle and 19 other categories.

2 Nielsen NetRatings is leading in News & Media.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 186 other countries.

2 Nielsen NetRatings is leading in Italy, Bulgaria, Faroe Islands, Brunei Darussalam and 3 other countries.