Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Segment is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 20 other categories.

2 Segment hasn't got a lead over DoubleClick Floodlight in any websites category.


1 Segment is leading in most countries, including India, Germany, France, Netherlands and 78 other countries.

2 DoubleClick Floodlight is leading in United States, Japan, Canada, Australia and 74 other countries.