DoubleClick Floodlight
trend
125,173 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

TruEffect
trend
49 websites

TruEffect offers both free and paid options

http://www.trueffect.com/

Make Big Data Profitable. Find out how Big Data supported by Big Measurement creates competitive advantage. Download eBook (PDF) ...

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Shopping, Travel and 21 other categories.

2 TruEffect hasn't got a lead over DoubleClick Floodlight in any websites category.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 198 other countries.

2 TruEffect hasn't got a lead over DoubleClick Floodlight in any country.