DoubleClick Floodlight
trend
286,980 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

TruEffect
trend
342 websites

TruEffect offers both free and paid options

http://www.trueffect.com/

Make Big Data Profitable. Find out how Big Data supported by Big Measurement creates competitive advantage. Download eBook (PDF) ...

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 225 other categories.

2 TruEffect hasn't got a lead over DoubleClick Floodlight in any websites category.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 169 other countries.

2 TruEffect is leading in Guam.