Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Web Traxs is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Shopping and 212 other categories.

2 Web Traxs is leading in Business & Industry, Industrial Goods & Services, Consumer Electronics, Chemicals and 9 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 146 other countries.

2 Web Traxs is leading in Ghana, Bahamas, Mozambique, Nepal and 5 other countries.