Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Analytics is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 Yahoo Analytics has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 211 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Automotive Industry, Financial Management and 22 other categories.

Geography

1 Yahoo Analytics is leading in most countries, including India, Taiwan, Japan, China and 108 other countries.

2 DoubleClick Floodlight is leading in United States, United Kingdom, Canada, Australia and 79 other countries.