Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Analytics is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 Yahoo Analytics has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 199 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Finance, Automotive Industry and 35 other categories.


1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Australia, France and 101 other countries.

2 Yahoo Analytics is leading in Taiwan, India, Philippines, Indonesia and 86 other countries.