DoubleClick Floodlight
213,244 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

Yelp
154,937 websites

Yelp is free to use

https://www.yelp.com/

Yelp's goal is to connect people with great local businesses.

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yelp is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 20 other categories.

2 Yelp hasn't got a lead over DoubleClick Floodlight in any websites category.

Geography

1 DoubleClick Floodlight is leading in most countries, including Japan, Canada, Australia, United Kingdom and 126 other countries.

2 Yelp is leading in United States, India, Pakistan, Philippines and 26 other countries.