Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
Yelp's goal is to connect people with great local businesses.
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
In terms of market share, Yelp is clearly lagging behind, losing to DoubleClick Floodlight in all segments.
DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 20 other categories.
Yelp hasn't got a lead over DoubleClick Floodlight in any websites category.
DoubleClick Floodlight is leading in most countries, including Japan, Canada, United Kingdom, Australia and 123 other countries.
Yelp is leading in United States, India, Pakistan, Philippines and 27 other countries.