Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, eADV is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 184 other categories.

2 eADV is leading in Soccer, Cooking & Recipes, Animation & Comics, Martial Arts and 7 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 128 other countries.

2 eADV is leading in Italy, Bosnia and Libya.