Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Food & Drink and 20 other categories.

2 DoubleClick Spotlight hasn't got a lead over Google Publisher Tag in any websites category.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 208 other countries.

2 DoubleClick Spotlight is leading in Saint Kitts and Nevis, Virgin Islands and British.