Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 238 other categories.

2 DoubleClick Spotlight is leading in Car Buying, Automotive Industry and Moving & Relocating.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 216 other countries.

2 DoubleClick Spotlight hasn't got a lead over Google Publisher Tag in any country.