Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 137 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 68 other categories.

Geography

1 gumgum is leading in most countries, including United States, France, Italy, Spain and 114 other countries.

2 DoubleClick Spotlight is leading in Canada, Australia, Denmark, Netherlands and 43 other countries.