Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 190 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Accommodation & Hotels, Automotive Industry and 40 other categories.

Geography

1 gumgum is leading in most countries, including United States, France, Poland, Mexico and 169 other countries.

2 DoubleClick Spotlight is leading in Denmark, South Africa, Finland, Tuvalu and 25 other countries.