Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 117 other categories.

2 gumgum is leading in Arts & Entertainment, People & Society, Adult, Internet & Telecom and 79 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 98 other countries.

2 gumgum is leading in India, Poland, Indonesia, Viet Nam and 36 other countries.