Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 123 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 68 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 100 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 29 other countries.