Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 150 other categories.

2 HOTWords is leading in Arts & Entertainment, People & Society, News & Media, Music & Audio and 33 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 106 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Timor-Leste and 21 other countries.